There’s a quiet revolution brewing and if you haven’t heard about it yet, you will. It’s called transmedia and it’s about the integration of fictional worlds across multiple media platforms. Put simply, transmedia means telling a story, not just on TV or film, but on your phone, your breakfast cereal box, your comic book, the internet, and every other media platform out there.
Transmedia is not about simple repurposing – telling the same story again and again — but about creating fictional worlds in which different strands of the story can be explored on different platforms. The movie, the videogame, the mobile phone app, and the website each look at the story from a different perspective bringing out nuances in the primary narrative that could only be dreamt of before. Here at transmediax we’ll explore transmedia from the trenches with the express aim of discovering what works, what doesn’t, and where it’s all going.