Platforms. Any discussion of transmedia requires a discussion of the multiple platforms it will be viewed upon. This is a multi-post topic, but let’s start out easy with a look at transmedia in film. Film has always been an early adopter in the transmedia realm. The Blair Witch Project and the Matrix are famous examples. Both the Is it real? web hype surrounding Blair Witch and the out of film story leaps taken by the Wachowskis are pillars of the early transmedia cannon, but how about a lesser known example? Take Dreamworks’ Eagle Eye. Maybe the film didn’t garner the best reception, but have you played the movie’s alternate reality game Free Fall? www.eagleeyefreefall.com Try it. Not only is it stronger than the movie, it has a longer shelf life too — and it will give you an idea what transmedia can really be.
Or how about Cameron’s two billion dollar beauty, Avatar? Jeff Gomez over at Starlight Runner Entertainment did the transmedia implementation for Fox and it’s worth a look. Avatar is already the biggest box office winner ever, but it also has the potential to become a true transmedia phenomena – the story world is so enormously rich that the material almost begs to be explored across more than one medium. The real question is, just how well will that world be developed and what talent will be put on the job? Even if the Ubisoft Avatar game is a little thin, the property as a whole could become a truly symphonic experience. And that’s the beauty of film. It not only provides a strong pillar to hang the other transmedia narratives off of, but many filmmakers are more than willing to go the distance to do so – a fact that isn’t necessarily true of a lot of other mediums.