Screenwriter William Goldman famously said that nobody knows anything. If he was talking about transmedia he might have added — and nobody will know anything either. Not because there’s nothing to know – but because what we do know about transmedia changes as rapidly as the technology. It’s the Wild West out there. Notions about what works and doesn’t in transmedia storytelling are evolving as quickly as the implementations. That’s not to say that there aren’t things that have worked in the past, but the technology is moving faster than the storytellers that are trying to keep up with it. And this has resulted in a landscape that’s constantly evolving; new story platforms are born everyday. Look at Twitter — ShitMyDadSays was a funny twitter feed — now it’s being developed as a TV comedy. Integrate a mobile phone app and throw in a comic book and you have a transmedia property grown from a microblog. The point is, technology is sowing the seeds of transmedia all around us. We don’t know where the next story platform will sprout from. What we do know is that we can use that platform to weave a compelling narrative. And that’s what transmedia storytelling is all about – weaving the quilt of narrative from wherever the seed may spring – regardless of whether there’s a roadmap to follow or not.